LA-based "" service to reveal identities of anonymous users - sneaky.

Twelve administrators of the website, including CEO Mark Baxter were arrested on Monday for data phishing and misleading the public, when the site was revealed to be a "social experiment," which will culminate in the automatic revealing of users' private data on April 1, 2010.

Baxter, 28, was sentenced in Van Nuys Superior Court for the creation of said website, which allows users to "send and receive anonymous questions, and learn more about people you find interesting by following their answers."