Difficult or Not, Follow Your Convictions - Tech News and Analysis | This is very cool.

Bill had been in San Francisco after attending the TED Conference. After our little lunch, he told me he was going to go home. For you and me, jumping on a plane would have been the normal course of action. Not for him; he doesn’t fly. “When I became an environmental diplomat, I took a stand not to fly again until we plant the trees we need to re-balance the planet,” he said.