Who do you look up to in business?
I'm going to shoot big. Richard Branson.
We flew Virgin here.
He was a great influence on me -- very young, reading an article with him about the simplicity of when you do everything yourself, you're a millionaire. When you inspire an army around you to do everything for you, you're a billionaire. You know? And I think that was a big turning point for me personally in the sense of like, man, you create and manage and creatively build a vision, and then you hunt down the strongest, brightest, most driven people to help push each one individually. And that is what I've done in like the realest way.
Inside America's Coolest Workplace - Rob Dyrdek's Fantasy Factory