Inside America's Coolest Workplace - Rob Dyrdek's Fantasy Factory

Who do you look up to in business?

 I'm going to shoot big. Richard Branson.

We flew Virgin here.

He was a great influence on me -- very young, reading an article with him about the simplicity of when you do everything yourself, you're a millionaire. When you inspire an army around you to do everything for you, you're a billionaire. You know? And I think that was a big turning point for me personally in the sense of like, man, you create and manage and creatively build a vision, and then you hunt down the strongest, brightest, most driven people to help push each one individually. And that is what I've done in like the realest way.